Marketing Your Listing
We have little control over market conditions but we can certainly control the way your listing is presented to the public. Home preparation and professional marketing play a significant role in optimizing your chances for a faster sale and higher sales price. Since the vast majority of buyers are searching for properties online, web-based marketing has become more important than ever. The following is an overview of my basic marketing services.
Professional Photography Online Marketing Property Web Sites Printed Materials Marketing Text Electronic Flyers
Listing Preparation / Staging Consultation Advertisements Additional Services
Professional Photography
Absolutely essential to market your property effectively. Buyers are much more likely to tour your property if they are intrigued by beautiful photos.
Samples:
Online Marketing
Buyers have to be able to find your listing before they can become interested in it. My listings aren't just posted on the MLS but also on popular directories such as Craigslist, Zillow, etc.
Property Web Sites
A unique Web site and domain name (e.g. www.QueenAnneCondo.com) dedicated to your listing. The site's URL will be added to all marketing materials. You can post links to the site on your social media networks for added exposure.
Samples:
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Printed Materials (brochures, flyers, postcards, etc.)
High quality flyers or brochures, jumbo postcards, and silent talkers (small notes displayed throughout the home to point out features of the property that may not be obvious).
Samples:
Note: The sample file above is a 3.4 MB PDF file.
Marketing Text
Compelling and informative marketing text highlighting features and strong points of your listing.
Samples
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Urban Condo |
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Suburban Home |
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Remote Estate |
Note: PDF files between 500-600 KB.
Electronic Flyers
A great way to advertise your listing to thousands of buyer agents in the area. The majority of homes are sold by professional buyer agents so it's very important to market to buyer agents as well as directly to potential buyers.
Listing Preparation / Staging Consultation
We want your listing to appeal to the majority of potential buyers. I will help you put together a prioritized task list and work with you closely on the presentation of your listing.
Advertisements
All of my public open houses are advertised in the Seattle Times as well as online.
Additional Services
I'm connected to a wide variety of media professionals and real estate related service providers which will allow us to explore alternative marketing channels as needed.
>>> Learn more about my seller services
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Alex Eckardt Coldwell Banker Danforth 206.778.7844 |
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